Climate Communications Playbook

The majority of Canadians are increasingly concerned about climate change and are willing to engage in a conversation about the transition away from fossil fuels.

How to Talk About Energy Transition in Canada or anything climate, really
Most Canadians understand that climate change is a big problem and they are worried about it. People think that an energy transition is inevitable and support for clean energy is high.

View webinar here.

Climate Messaging that Works
Concern about climate change has increased, in part because of extreme weather events such as the heat domes, severe wildfires and flooding.

View webinar here.

Read more about our findings in our report.

Other Resources

How Climate Won in the U.S. Election: Lessons for Canadians

Why climate change surged into the U.S. election cycle and lessons for Canadian elections.

Talking Climate in the Time of COVID-19

Nurturing caring values, communicating in a pandemic.

Inside Out: Climate, Equity, and Narrative in Canada

Climate change and social equity cannot be separated.

What Do Canadians Really Think About Climate Change in 2022?

Canadians overwhelmingly say they are concerned about climate change and opinion is crystallizing at the “very concerned” end of the spectrum.