Logan Lake, BC — Researchers studying the interior British Columbia environment, a region troubled by climate-related emergencies at an increased rate over recent years. Image: Cavan Images/Getty Images.
Connect with a network of 1,900 climate influencers through networking, information resources, training and peer learning.
Get hands-on strategic advice and help with implementation to drive engagement and prompt action.
We bring researchers, practitioners, students and others together to work through climate communication challenges and test new approaches.
01 Resources & Training
What Do Canadians Really Think About Climate Change in 2023?
What Do Canadians Really Think About Climate Change in 2022?
02 Strategic Services
03 Engagement Lab
Our Theory of Change
Bamfield, BC — A multigenerational family scaling the rocky shore in Bamfield, BC. Coastal British Columbia is one of the most at-risk regions in North America for climate related emergencies, such as unpredictable weather, flooding, warming ocean temperatures, and rising sea levels, among others. Image: Pamela Joe McFarlane/Getty Images.
Public engagement is essential to tackling climate change.
We can make all the technological advances in the world, create and implement new laws and policies, but none of it will have an effect without the active engagement and buy-in of citizens. Their informed support for action is what’s known as a “social mandate” — and it’s how real change happens.
Researchers, practitioners and organizers need a space to work together.
We believe climate communicators need a space to access research, share insights, innovate, and learn with their peers. This collaborative approach is essential to overcoming impasses in climate communication and developing new approaches that engage citizens and prompt broad-based public support for climate action.
Our values—not just facts—must underpin climate communications and engagement.
People’s views and actions are influenced by values, emotions, identity, needs, and cultural norms. To engage more Canadians in climate action, we must listen and respond to what moves people, address what they care about, and empower those who are often excluded from climate conversations.
Active participation from people across the country is essential to enacting change.
Our work supports communicators to promote climate concern and action as the norm, increase understanding of the urgency and relevance of climate change, overcome polarization to build broad support, and encourage active participation in decision-making.
Grand Lake, NB — Huge chunks of ice propelled by wind and flood waters threaten cottages. The flooding of the Saint John River in 2019 marks the second consecutive year of major flooding. Both the floods of 2018 and 2019 would normally be considered '50 year flood levels.' Image: Marc Guitard/Getty Images.