2025-2026 was a year defined by rollbacks and uncertainty in Canada’s climate policy, colliding with growing public concern about the impacts of climate change. At the same time, how Canadians are getting their information is quickly changing, with algorithms increasingly deciding what people see and trust, making it harder for legitimate voices to break through.
This past year, Re.Climate was a steady source of insight, strategy and practical tools to help climate communicators navigate this new landscape effectively. We recently published our 2026 Annual Report.
Here are some of the top highlights:
Supporting communicators through a changing climate conversation
In a year marked by policy reversals and shifting media narratives, we concentrated on practical projects that make climate communications more effective on the ground. We completed several major initiatives and entered the final stretch of others, including Climate Ready Prairies, our two-year collaboration with Climate West focused on climate adaptation communications in the prairie provinces. We also launched the next phase of our climate journalism program, in partnership with the Canadian Association of Journalists, based on lessons learned during the successful pilot phase with journalists across Canada.
To help leaders and communities talk more effectively about the need for electrification, we published our “Getting to Yes” research suite. We also completed an Energy Ambassadors pilot project with the Regional Municipality of Durham in Ontario to learn how homeowners and contractors can be effective messengers about energy-saving home upgrade programs.
A growing hub for climate communications research, training and strategy
Our network continues to grow. Re.Climate now supports 5,729 climate communicators and researchers (up from 5,155 the previous year), offering them regular opportunities to learn, share and refine their communications. As part of this, we delivered eight webinars on topics ranging from Canadian public opinion and clean energy adoption to breaking the climate silence. Our webinars maintained a high level of quality, with an average participant rating of 8.9 out of 10.
Beyond webinars, Re.Climate staff delivered over 70 tailored trainings and webinars, working directly with teams that needed customized support for their context and audiences.
Our website remains a go-to resource for climate communicators seeking tips and tools for their work. Last year, the number of active users on our website increased by 50 per cent year over year, and total page views rose by 46 per cent.
Partnering to test new stories and reach new audiences
Partnerships are a cornerstone of our work. During the year, we worked with various researchers, practitioners, strategists and students to test new storytelling and outreach approaches to better understand how to reach and activate audiences. Our partners included the Canadian Association of Physicians for the Environment, Windfall Ecology Centre, My Climate Plan, Environmental Defence Canada and Protect Our Winters.
Through our strategic services, Re.Climate worked with municipalities and other organizations to help strengthen their climate communications. These partnerships often involve co-developing strategies, narratives and engagement plans that align with local realities while drawing on national evidence and insights. During the past year, we completed seven contracts with various organizations.
Looking ahead: Scaling evidence-based climate communications
The momentum from 2025‑2026 gives us a strong foundation to deepen our impact and respond to growing demand for practical, evidence-based support. Looking to the year ahead, Re.Climate will continue to meet this demand by expanding our training, resources and peer-learning activities, including hosting Canada’s first-ever climate communications conference. We are excited about the opportunities ahead and hope that you will join us every step of the way.
Read our annual report to learn more about Re.Climate’s achievements in 2025-2026.
Jennifer Mayville is Re.Climate’s Strategic Services Director
