The Playbook
Building a Social Mandate for Climate Action: Technical Report
Other Resources
Building a Social Mandate for Climate Action: A Playbook for Acceleration Public Engagement
The Five Canadas: Audience Segments to Build a Social Mandate for Climate Action
Key Takeaways
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The Five Canadas: Engaging Canadians on Climate Change
A core challenge for communicators is reaching Canadians beyond the climate “bubble”: those already concerned and ready to engage in climate action but not yet actively involved. Thanks to new research by ReClimate and EcoAnalytics we now know better than ever who else in Canada is concerned about climate change, who is ready to act, and what could resonate with them.